About Solar Cost
Solar Cost was started to help customers easily get quotes for solar from reputable companies as it is well known there are many shady operators out there. Founded by Mark Asciak in early 2010, Solar Cost spent the first 9 months getting a website in place that entails a great lead management system to make the purchasing and management of leads as easy a possible for installers. We didn’t want to just send out a heap of emails as others do because from experience, it’s messy, unorganised and quite annoying having to sift through email after email.
Another reason we started this site is for installers, more-so the local guys, who for the most part, are at the mercy of larger companies with the buying power to import stock from China and Germany. These larger companies also have a much bigger marketing spend which puts many of the smaller operators out of the picture. We felt that if we created a level playing field as far as obtaining leads goes, the smaller operators would have a bit more baragining power.
As our founder is an expert of 6 years in internet marketing, specialising in Search Engine Optimisation, we feel our site brings a perfect solution to solar companies of all sizes but in particular, those that can’t afford to spend hundreds and thousands of dollars getting a website to the top of Google, Bing, and Yahoo or can’t afford the expensive Search Engine Marketing programs such as Google’s AdWords.
Using our service means you not only get access to our lead management system, but you are also leveraging off our marketing expertise which means you can focus on your core business and let us take care of generating leads for you. While our system is still, and always will be, being improved upon, it already offers an easy to use interface that allows you to use it much like you would an internal CRM. The end goal for our system is to give installers all the options they need to effectively manage leads they purchase through us. On that note, if you have any suggestions we would love to hear from you, just contact Matt via his email above and we’ll see what we can do.
Who Runs Solar Cost?
Solar Cost was founded in 2010 by Mark Asciak, an SEO Specialist who spent 8 months working internally for one of the larger solar companies here in Australia. As such Mark has gained invaluable knowledge about the industry on the whole from leads coming in, to the installations being carried out and the rebates being claimed. Solar Cost is run from Melbourne while Mark’s business partner, and the brains behind the lead management system, Matt Kozera is based in Sydney.
